Guide · Selling Land
6 min read · Florida
When you're ready to sell land, you have choices: hire an agent, sell by owner, or accept a cash offer from a direct buyer. Each path has tradeoffs. Here's how to think through them.
Timeline: typically 6–12 months or longer. Cost: 5–10% commission. Work: you prep and show the land. Upside: broad exposure. Downside: raw land is a tough sell for most agents, who focus on houses.
Timeline: 7–21 days. Cost: zero commissions, zero fees. Work: one phone call. Upside: speed, certainty, as-is. Downside: you receive less than market price (the buyer assumes resale risk).
If a parcel is worth $100,000 market value: Agent route nets you ~$90,000 after commission, after 9 months of carrying costs. Cash buyer route gets you $65,000–$80,000 in 2 weeks. The math favors the agent route if the land will sell; it favors the cash buyer if it won't.
Many sellers do both: list for 90 days, then accept a cash offer if it doesn't move. That's always an option too.
Tell us about your parcel — about two minutes, no obligation.
Thanks — we'll review your parcel and reach out within 24 hours with your no-obligation cash offer.
Questions
Most agents focus on houses because they're more profitable. Raw land is a niche and often sits unsold longer than agents' other clients will wait.
Usually 30–40% below market value, because the buyer assumes the risk and cost of reselling. But you get that money in weeks, not months.
Absolutely. Many people list for 60–90 days, then accept a cash offer if no retail buyer emerges.